Super Bad Ads Cookie Policy
Last Updated: April 26, 2025
1. Introduction
This Cookie Policy explains how Super Bad Ads (“we,” “us,” or “our”) uses cookies and similar technologies (like pixels and tags) on our website, https://superbadads.com. It explains what these technologies are and why we use them, as well as your rights to control our use of them. This policy should be read together with our Privacy Policy and Terms of Use, which provides more detailed information about how we handle personal data.
2. What Are Cookies?
Cookies are small data files placed on your computer or mobile device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide reporting information.
- First-party cookies: Set by the website owner (Super Bad Ads).
- Third-party cookies: Set by parties other than the website owner (e.g., Meta, Google, TikTok, Hotjar, Hubspot).
- Session cookies: Expire when you close your browser.
- Persistent cookies: Remain on your device for a set period or until you delete them.
3. How We Use Cookies
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons for our website to operate, and we refer to these as “strictly necessary” cookies. Other cookies help us track and target the interests of our users to enhance the experience on our website, analyze performance, and for advertising purposes. We categorize our cookies as follows:
- Strictly Necessary Cookies: These are essential for the website to function properly (e.g., security, network management). They do not require your consent but cannot be disabled through our cookie preference center.
- Functional Cookies: These allow the website to remember choices you make (like language preference) and provide enhanced features (e.g., remembering interaction states, potentially via Hubspot tools). These require your consent under GDPR.
- Analytics/Performance Cookies: These collect information about how visitors use our website, like which pages are visited most often, traffic sources, and user interactions. This helps us improve how our website works. Tools we use in this category include Google Analytics and Hotjar. These require your consent under GDPR. The data collected might be considered “shared” under CCPA/CPRA if used for advertising purposes.
- Advertising/Marketing Cookies: These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user, track conversions, build audiences for retargeting, measure ad effectiveness, and optimize ad delivery. Tools we use include Meta Pixel, Google Ads tags, and TikTok Pixel. These require your explicit, prior consent under GDPR. Their use constitutes “sharing” under CCPA/CPRA, triggering opt-out rights.
4. Specific Cookies We Use
(Recommendation: Implement a Consent Management Platform (CMP) that automatically scans and lists the specific cookies in use, their providers, purpose, and duration. This section should ideally be populated dynamically by the CMP or contain a representative list reviewed regularly). Examples include:
| Cookie Name (Example) | Provider | Purpose | Duration (Example) |
|---|---|---|---|
_ga | Google Analytics | Analytics/Performance | 2 years |
_fbp | Meta | Advertising/Marketing | 3 months |
_ttp | TikTok | Advertising/Marketing | 13 months |
_hjIncludedInSample | Hotjar | Analytics/Performance | Session |
hubspotutk | Hubspot | Functional / Analytics / Marketing | 13 months |
csrftoken | Super Bad Ads | Strictly Necessary (Security) | Session |
[Stripe_cookie] | Stripe | Strictly Necessary (Payment Function) | Session/Persistent |
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5. Your Choices and Managing Cookies
You have the right to decide whether to accept or reject cookies (other than strictly necessary ones).
- Cookie Consent Banner: When you first visit our website, you will see a cookie banner explaining our use of cookies. You can accept all cookies, reject all non-necessary cookies, or customize your preferences. For users subject to GDPR, non-essential cookies will not be placed without your explicit opt-in consent.
- Managing Preferences: You can change or withdraw your consent at any time. Click on the “Cookie Settings” or similar link (usually found in the website footer) to access the preference center.
- California Residents (CCPA/CPRA): If you are a California resident, you have the right to opt-out of the “sale” or “sharing” of your personal information. Since we use advertising cookies that may constitute “sharing,” you can exercise this right via the “Do Not Sell or Share My Personal Information” link in our website footer or as detailed in our Privacy Policy. We also honor Global Privacy Control (GPC) signals.
- Browser Settings: Most web browsers allow some control of most cookies through the browser settings. However, blocking all cookies (including strictly necessary ones) may affect the functionality of our website.
6. Third-Party Cookies
As mentioned, third parties like Meta, Google (for Ads and Analytics), TikTok, Hotjar, and Hubspot may set cookies through our website for advertising, analytics, and functional purposes. We do not control these third-party cookies or the data they collect. We encourage you to review their respective privacy policies for more information.
7. Policy Updates
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies. The date at the top indicates when it was last updated.
8. Contact Information
If you have questions about our use of cookies, please contact us at: info@superbadads.com