Super Bad Ads Privacy Policy

Last Updated: April 26, 2025

1. Introduction

Super Bad Ads (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://superbadads.com, use our services, or interact with us in other ways (e.g., sales, marketing, events). Please read this policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy.

Contact Information: Super Bad Ads 701 Brazos St, STE 500, Austin, Texas 78701, info@superbadads.com

2. Information We Collect

We may collect personal information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, with a particular consumer or household. The categories of personal information we collect include:

Identifiers: First name, last name, email address, phone number, postal address (zipcode), IP address, cookie IDs, advertising click IDs (e.g., FBC, FBP, GCLID).
Professional or Employment-Related Information: Company name, job title, LinkedIn profile URL, LinkedIn company URL.
Internet or Other Electronic Network Activity Information: Information regarding your interaction with our website, such as Browse history, pages visited, time spent on pages, clicks, referring URLs, browser type, device type, and operating system (collected via cookies, pixels, server logs).
Geolocation Data: Approximate location derived from your IP address. We do not collect precise geolocation data without explicit consent.
Financial Information: Payment card details if you purchase services, processed securely via our payment processor (Stripe). We do not store full payment card details on our servers.
Inferences: We may draw inferences from the information we collect to create a profile reflecting your preferences or interests related to our services.

3. How We Collect Information

We collect information in the following ways:

Directly From You: When you fill out contact forms, request information, subscribe to newsletters, register for events, communicate with us via email or phone, or provide information during the client onboarding or service delivery process.
Automatically: When you navigate through and interact with our website, we use automatic data collection technologies like cookies, pixels (Meta, Google Ads, TikTok), web beacons, and server logs to collect usage details, IP addresses, device information, and click IDs. See our Cookie Policy for details.
From Third Parties: We may receive information from third-party partners, such as analytics providers (Google Analytics), advertising networks (Meta, Google, TikTok), CRM/automation platforms (Hubspot, Zapier), payment processors (Stripe), or publicly available sources like LinkedIn (to supplement professional information).

4. How We Use Your Information

We use the personal information we collect for various business and commercial purposes, including:

Advertising Tracking and Attribution: To track the effectiveness of our own advertising campaigns on platforms like Meta, Google Ads, and TikTok, attribute conversions, and optimize our ad spend (using Click IDs, potentially Identifiers, and Internet Activity).
Analytics: To understand how users interact with our website, analyze traffic patterns, measure engagement, identify areas for improvement, and assess the performance of our marketing efforts (using Internet Activity, IP address/Geolocation, Click IDs, potentially Zipcode for aggregated insights). Platforms used include Google Analytics and Hotjar.
Functional/Operational Purposes:
- To provide, operate, and maintain our website and services.
- To manage our client relationships, including communication, responding to inquiries, and providing customer support (using Identifiers, Professional Information via Hubspot).
- To process transactions and manage billing (using Identifiers, Financial Information via Stripe).
- To automate workflows between our systems (using various data points via Zapier).
- For account management and service delivery.
Marketing Communications: To send you newsletters, promotional materials, updates about our services, or other information we think may interest you, where permitted by law (using Identifiers like email/phone). You can opt-out at any time.
Security and Fraud Prevention: To maintain the security and integrity of our website, services, and systems, detect security incidents, and protect against malicious, deceptive, fraudulent, or illegal activity (using Internet Activity, IP address).
Legal Compliance and Enforcement: To comply with applicable laws, regulations, legal processes, or governmental requests, and to enforce our Terms of Use or other agreements.

Category of Personal Data	Specific Data Types Collected	Source of Data	Purpose of Processing	Legal Basis (GDPR)	Third Parties Involved	Retention Period (Illustrative)
Contact Information	Email, First Name, Last Name, Phone	Website Form, Email, Phone	Respond to Inquiries, Marketing Communications, CRM Functionality, Service Provision	Legitimate Interest / Consent / Contract	Hubspot, Zapier	Duration of relationship + X years
Professional Information	Company Name, Job Title, LinkedIn Profile URL, LinkedIn Company URL	Website Form, Public Sources (LI)	Lead Qualification, CRM Functionality, Understanding Client Needs	Legitimate Interest / Consent	Hubspot	Duration of prospect/client relationship
Location Information	Zipcode, IP Address (for approx. location)	Website Form, Cookies/Logs	Lead Qualification (Zipcode), Website Analytics (Aggregated Location), Security	Legitimate Interest / Consent	Hubspot, Google Analytics, Hotjar	See Usage Data / Contact Info
Online Identifiers / Tracking Data	Click IDs (FBC, FBP, GCLID), Cookie IDs, IP Address	Cookies/Pixels (Meta, Google, TikTok)	Advertising Tracking & Attribution, Ad Campaign Optimization, Retargeting	Consent	Meta, Google Ads, TikTok	Per Cookie Policy (e.g., 13 months)
Internet / Network Activity Data	Pages Visited, Time on Site, Clicks, Referring URL, Browser Type, Device Type, Operating System	Cookies/Logs (GA, Hotjar, Server)	Website Analytics, User Behavior Analysis, Website Improvement, Security Monitoring, Troubleshooting	Consent / Legitimate Interest	Google Analytics, Hotjar	Aggregated indefinitely; Raw logs X days
Financial Information	Payment Card Details (processed by Stripe)	Payment Form (via Stripe)	Payment Processing for Services	Contract	Stripe	Per Stripe policy & legal requirements

5. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), UK, or Switzerland, our legal basis for collecting and using the personal information described above depends on the information concerned and the specific context in which we collect it.

Consent: We rely on consent for placing non-essential cookies (Analytics, Marketing, some Functional) via our cookie banner, and for sending direct marketing communications to new contacts. You can withdraw consent at any time.
Performance of a Contract: We process personal information (Identifiers, Professional Info, Financial Info) as necessary to perform our contractual obligations when providing services to you as a client.
Legitimate Interests: We process personal information for our legitimate interests, such as website security, internal analytics (where balanced against your rights), operational purposes, and marketing communications to existing clients (subject to your right to opt-out), provided these interests are not overridden by your data protection interests or fundamental rights and freedoms.
Legal Obligation: We may process personal information where necessary to comply with a legal obligation, such as maintaining financial records.

6. Sharing and Disclosure of Information

We do not sell your personal information in the traditional sense. However, we may share or disclose your information with the following categories of third parties for business purposes:

Service Providers: We share information with third-party vendors and service providers who perform services on our behalf, such as:
- Advertising Platforms: Meta, Google Ads, TikTok (Note: Disclosure for cross-context behavioral advertising constitutes “sharing” under CCPA/CPRA).
- Analytics Providers: Google Analytics, Hotjar.
- Functional Tool Providers: Hubspot (CRM/Marketing Automation), Zapier (Workflow Automation), Stripe (Payment Processing).
- Other Providers: Website hosting, IT support, email delivery services, legal/accounting advisors[cite: 203]. These providers are contractually obligated to protect your information and use it only for the purposes for which we disclose it to them.
Business Transfers: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your information may be transferred as part of such a transaction as permitted by law and/or contract.
Legal Requirements: We may disclose information if required to do so by law or in the good faith belief that such action is necessary to comply with legal obligations, protect and defend our rights or property, prevent fraud, act in urgent circumstances to protect the personal safety of users or the public, or protect against legal liability[cite: 197].

7. Data Security

We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, use, alteration, or destruction. Examples include access controls, data encryption where appropriate, secure servers, and staff training[cite: 83, 207]. However, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against interception or misuse.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, resolving disputes, and enforcing our agreements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure, the purposes for processing, and applicable legal requirements. (Recommendation: Define specific internal retention schedules based on data type and purpose).

9. Your Privacy Rights

Depending on your location (e.g., EEA/UK under GDPR, California under CCPA/CPRA), you may have certain rights regarding your personal information. These may include:

Right to Know/Access: The right to request information about the categories and specific pieces of personal information we have collected about you, the sources, the purposes, and the categories of third parties with whom we share it. (GDPR Access / CCPA Know)
Right to Correct/Rectify: The right to request correction of inaccurate personal information we hold about you. (GDPR Rectification / CCPA Correction)
Right to Delete/Erasure: The right to request deletion of your personal information, subject to certain exceptions (e.g., necessary for contractual obligations, legal compliance, security). (GDPR Erasure / CCPA Deletion)
Right to Opt-Out of Sale/Sharing (CCPA/CPRA): The right to direct us not to “sell” or “share” your personal information, particularly for cross-context behavioral advertising. As noted, our use of advertising cookies/pixels likely constitutes “sharing.” You can exercise this right via the link below.
Right to Limit Use of Sensitive Personal Information (CPRA): The right to limit the use and disclosure of sensitive personal information (if collected beyond necessary purposes). (Currently, we primarily process data listed, but if sensitive data like precise geolocation were collected, this right would apply).
Right to Data Portability (GDPR): The right to receive your personal information in a structured, commonly used, and machine-readable format and transmit it to another controller, in certain circumstances[cite: 254].
Right to Object (GDPR): The right to object to the processing of your personal information based on legitimate interests or for direct marketing purposes.
Right to Withdraw Consent (GDPR): Where processing is based on consent, the right to withdraw that consent at any time.
Right to Non-Discrimination: The right not to be discriminated against for exercising your privacy rights.

How to Exercise Your Rights: To exercise any of these rights, please contact us at [Insert Dedicated Email, e.g., [email address removed]] or submit a request through [If available, link to an online request form].

CCPA/CPRA Specific Links:
- Do Not Sell or Share My Personal Information: [Link to Opt-Out Mechanism Page]
- Limit the Use of My Sensitive Personal Information: [Link if applicable, otherwise state not currently applicable]

We will respond to your request consistent with applicable law. We may need to verify your identity before processing certain requests.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (like pixels) to collect information automatically. For more information about the technologies we use, why we use them, and how you can control them, please see our Cookie Policy.

11. Children’s Privacy

Our website and services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without verification of parental consent, we will take steps to delete that information.

12. International Data Transfers

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ (primarily the United States, where Super Bad Ads and many of our service providers are based). If you are located in the EEA, UK, or Switzerland, we rely on appropriate safeguards, such as Standard Contractual Clauses (SCCs) approved by the European Commission, or vendor commitments to other approved mechanisms, for transfers of personal data outside of these regions.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated “Last Updated” date and will be effective as soon as it is accessible. We encourage you to review this policy frequently to stay informed of how we are protecting your information.

14. Contact Us

If you have questions or comments about this Privacy Policy or our privacy practices, please contact us at: Super Bad Ads 701 Brazos St, STE 500, Austin, Texas 78701 or info@superbadads.com.

Super Bad Ads Terms of Use

Last Updated: April 26, 2025

PLEASE READ THESE TERMS OF USE CAREFULLY. BY ACCESSING OR USING THE SERVICES PROVIDED BY SUPER BAD ADS, YOU AGREE TO BE BOUND BY THESE TERMS OF USE AND ALL TERMS INCORPORATED BY REFERENCE. IF YOU DO NOT AGREE TO ALL OF THESE TERMS, DO NOT ACCESS OR USE OUR SERVICES.

These Terms of Use (“Terms”) apply to your access to and use of the digital marketing services (the “Services”) provided by Super Bad Ads (“Super Bad Ads,” “we,” “us,” or “our”). These Terms do not alter in any way the terms or conditions of any other agreement you may have with Super Bad Ads for products, services, or otherwise.

1. Definitions

“Client,” “you,” “your”: Refers to the individual or entity engaging Super Bad Ads for Services.
“Services”: Refers to the digital marketing services provided by Super Bad Ads, such as paid advertising campaign management (Meta, Google Ads, TikTok), analytics services (Google Analytics, Hotjar), reporting, strategy, and other related services as detailed in applicable SOWs.
“SOW” (Statement of Work): A separate document executed by both parties describing the specific Services, deliverables, timelines, fees, and objectives for a particular client engagement, which incorporates these Terms by reference.
“Client Content”: All data, text, images, logos, trademarks, service marks, and other materials provided by Client to Super Bad Ads for use in connection with the Services.
“Deliverables”: The specific outputs created by Super Bad Ads for the Client as part of the Services, as defined in the applicable SOW (e.g., campaign reports, ad creatives).
“Intellectual Property”: Includes copyrights, patents, trademarks, trade secrets, and other proprietary rights.

2. Scope of Services

Super Bad Ads agrees to provide the digital marketing Services to Client as described in one or more mutually agreed-upon SOWs. Each SOW will detail the specific scope, deliverables, fees, and other relevant terms for that engagement and will be governed by these Terms.

3. Client Obligations

Client agrees to:

a. Provide Super Bad Ads with timely access to necessary information, data, Client Content, brand assets, and required platforms (e.g., ad accounts, analytics accounts).
b. Provide timely feedback and approvals as required for Super Bad Ads to perform the Services.
c. Ensure that all Client Content provided is accurate, complete, and that Client owns or has obtained all necessary rights, licenses, and permissions for its use in connection with the Services.
d. Comply with all applicable laws and regulations related to its business, products, services, and the use of the Services. e. Be solely responsible for the substantive content of its advertisements and website.

4. Payment Terms

a. Fees: Client agrees to pay Super Bad Ads the fees for the Services as set forth in the applicable SOW. Fees may include retainers, project fees, hourly rates, or other structures as agreed.
b. Ad Spend: Unless otherwise specified in the SOW, Client is responsible for paying all third-party advertising platform costs (e.g., Meta, Google Ads, TikTok ad spend) directly or reimbursing Super Bad Ads if managed through agency accounts. Ad spend paid to platforms is non-refundable.
c. Invoicing & Payment: Invoices will be submitted according to the schedule in the SOW (e.g., monthly in advance). Payment is due within the timeframe specified on the invoice (e.g., Net 15 or Net 30 days).
d. Late Payments: Late payments may incur interest at a rate specified in the SOW or the maximum rate permitted by law. Super Bad Ads reserves the right to suspend Services for non-payment.
e. Taxes: Fees do not include applicable taxes, which are the responsibility of the Client.
f. Non-Refundable Fees: Setup fees and fees for services rendered are generally non-refundable.

5. Intellectual Property Rights

a. Super Bad Ads IP: Super Bad Ads retains all right, title, and interest in and to its pre-existing Intellectual Property, including its methodologies, software, tools, processes, templates, know-how, and any IP developed independently of the Services provided under an SOW (“Agency IP”).
b. Client IP: Client retains all right, title, and interest in and to its pre-existing Intellectual Property, including Client Content (trademarks, logos, brand assets). Client grants Super Bad Ads a limited, non-exclusive, royalty-free license to use Client IP solely as necessary to perform the Services during the term of the applicable SOW.
c. Deliverables: Upon full and final payment of all fees due under the applicable SOW, Super Bad Ads grants Client ownership of the final, approved Deliverables specifically created for Client under that SOW (e.g., custom ad creatives, final reports). Super Bad Ads retains ownership of all draft, interim, or unapproved materials. Notwithstanding the foregoing, Super Bad Ads retains ownership of the underlying Agency IP used to create the Deliverables.
d. Portfolio Rights: Super Bad Ads retains the right to use non-confidential elements of the Deliverables and a general description of the Services performed for its portfolio and marketing purposes, unless otherwise agreed in writing.
e. Client Content Warranty: Client warrants that Client Content does not infringe upon the Intellectual Property rights or any other rights of any third party, and Client has secured all necessary permissions for its use.

6. Confidentiality

Each party (the “Receiving Party”) agrees to keep confidential all non-public information disclosed by the other party (the “Disclosing Party”) that is marked as confidential or reasonably should be understood to be confidential (“Confidential Information”).

Confidential Information shall not be used except as necessary to perform obligations under the SOW and these Terms, and shall not be disclosed to third parties without the Disclosing Party’s prior written consent, except to employees, contractors, or advisors who need to know and are bound by confidentiality obligations. Obligations of confidentiality do not apply to information that is publicly available, independently developed, or required to be disclosed by law. This obligation survives termination of the agreement.

7. Data Processing

The processing of any personal data provided by Client to Super Bad Ads or collected by Super Bad Ads on behalf of Client in connection with the Services is subject to a separate Data Processing Agreement (“DPA”) executed between the parties.

The DPA is hereby incorporated by reference into these Terms and governs Super Bad Ads’ role as a data processor or service provider for such data. Client is responsible for ensuring that any personal data provided to Super Bad Ads has been collected and provided in compliance with applicable data protection laws.

8. Disclaimers of Warranties

THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. SUPER BAD ADS EXPRESSLY DISCLAIMS ALL WARRANTIES, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. SUPER BAD ADS DOES NOT GUARANTEE ANY SPECIFIC RESULTS, OUTCOMES, SALES FIGURES, LEAD VOLUME, CONVERSION RATES, SEARCH ENGINE RANKINGS, RETURN ON AD SPEND, OR OTHER MARKETING PERFORMANCE METRICS FROM THE USE OF THE SERVICES. SUPER BAD ADS DISCLAIMS ANY RESPONSIBILITY FOR THE UNINTERRUPTED OPERATION, AVAILABILITY, POLICY CHANGES, ALGORITHM UPDATES, OR ACTIONS OF THIRD-PARTY PLATFORMS (INCLUDING META, GOOGLE ADS, TIKTOK, GOOGLE ANALYTICS, HOTJAR, HUBSPOT, ZAPIER, STRIPE).

9. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW: a. IN NO EVENT SHALL SUPER BAD ADS, ITS DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO, LOSS OF PROFITS, LOSS OF DATA, LOSS OF BUSINESS OPPORTUNITY, OR BUSINESS INTERRUPTION, ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR THE SERVICES, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), STATUTE, OR ANY OTHER LEGAL THEORY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. b. IN NO EVENT SHALL THE TOTAL AGGREGATE LIABILITY OF SUPER BAD ADS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES EXCEED THE TOTAL AMOUNT OF FEES ACTUALLY PAID BY CLIENT TO SUPER BAD ADS UNDER THE APPLICABLE SOW DURING THE [SPECIFY PERIOD, e.g., THREE (3) or SIX (6)] MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM. c. SUPER BAD ADS SHALL NOT BE LIABLE FOR ANY DAMAGES OR LOSSES ARISING FROM CLIENT-PROVIDED CONTENT, CLIENT APPROVALS, ACTIONS TAKEN BASED ON CLIENT INSTRUCTIONS, OR FACTORS OUTSIDE SUPER BAD ADS’ REASONABLE CONTROL, INCLUDING THIRD-PARTY PLATFORM FAILURES OR POLICY CHANGES. d. THE LIMITATIONS SET FORTH IN THIS SECTION 9 WILL NOT LIMIT OR EXCLUDE LIABILITY FOR GROSS NEGLIGENCE, FRAUD, OR INTENTIONAL MISCONDUCT OF SUPER BAD ADS OR FOR ANY OTHER MATTERS IN WHICH LIABILITY CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW[cite: 289].

10. Indemnification

Client agrees to indemnify, defend, and hold harmless Super Bad Ads, its affiliates, officers, directors, employees, and agents from and against any and all claims, demands, liabilities, damages, losses, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) Client’s use of the Services (other than claims solely attributable to Super Bad Ads’ gross negligence or willful misconduct); (b) Client Content, including any claim that Client Content infringes the intellectual property or other rights of a third party; (c) Client’s products or services; or (d) Client’s breach of these Terms or any applicable SOW or DPA.

11. Term and Termination

a. Term: The term of the engagement will be specified in the applicable SOW. If no term is specified, the agreement will continue on a month-to-month basis until terminated by either party. Many SOWs may specify an initial term followed by auto-renewal on a month-to-month basis.
b. Termination for Convenience: Either party may terminate an ongoing month-to-month engagement or an SOW after its initial term by providing [e.g., thirty (30)] days written notice to the other party.
c. Termination for Cause: Either party may terminate these Terms and any related SOWs immediately upon written notice if the other party materially breaches these Terms or the SOW and fails to cure such breach within [e.g., ten (10) or fifteen (15)] days of receiving written notice thereof. Super Bad Ads may terminate immediately for non-payment.
d. Effect of Termination: Upon termination, Client shall pay all outstanding fees for Services rendered up to the effective date of termination. Provisions regarding Confidentiality, Intellectual Property, Disclaimers, Limitation of Liability, Indemnification, Governing Law, and Data Processing obligations related to return/deletion (as per the DPA) shall survive termination.

12. Governing Law and Dispute Resolution

These Terms and any dispute arising out of or related to them or the Services shall be governed by and construed in accordance with the laws of the State of Texas without regard to its conflict of law principles. Any legal action or proceeding arising under these Terms will be brought exclusively in the federal or state courts located in Travis County, Texas, and the parties irrevocably consent to the personal jurisdiction and venue therein[cite: 297].

13. Miscellaneous

a. Entire Agreement: These Terms, together with any applicable SOWs and the DPA, constitute the entire agreement between the parties regarding the subject matter hereof and supersede all prior or contemporaneous agreements, understandings, negotiations, and discussions, whether oral or written.
b. Amendments: No amendment or modification of these Terms or any SOW shall be effective unless in writing and signed by authorized representatives of both parties.
c. Notices: All notices required or permitted under these Terms shall be in writing and delivered to the addresses specified in the SOW or as otherwise designated by a party in writing. Email notice shall be sufficient.
d. Severability: If any provision of these Terms is found to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect.
e. Force Majeure: Neither party shall be liable for any failure or delay in performance due to causes beyond its reasonable control, such as acts of God, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, accidents, pandemics, strikes, or shortages of transportation facilities, fuel, energy, labor, or materials (“Force Majeure Event”).
f. Relationship of Parties: Super Bad Ads is an independent contractor, and nothing in these Terms shall be construed as creating a partnership, joint venture, employment, or agency relationship between the parties.
g. Assignment: Client may not assign these Terms or any rights or obligations hereunder without the prior written consent of Super Bad Ads. Super Bad Ads may assign these Terms in connection with a merger, acquisition, or sale of all or substantially all of its assets.
h. Waiver: No waiver of any breach of any provision of these Terms shall constitute a waiver of any subsequent breach of the same or any other provision.